08 May 2024

Radnor Fizz Partners with Go Ape to ‘Fuel the Fun’

The UKs no.1 School Drinks Brand Teams up with the UK’s No. 1 Adventure Company

Healthy kids drink Radnor Fizz is partnering with Go Ape to run a new ‘Fuel the Fun’ promotion.

The on-pack push offers the chance for households to win tree top adventure vouchers with Go Ape.

Running from April until November 1st, there are lots of chances to win the weekly prize of a Go Ape voucher throughout 2024. Customers simply scan the on-pack QR code to enter.

Go Ape has 37 adventure parks around the country, from London to Scotland and Wales to the South East, all perfect for a fun day out, with a range of activities from high ropes to segway’s.

Radnor Fizz, the UK’s leading School Compliant drinks brand, has been a favourite of children for over 15 years. Offering 1 of your 5 a day it is not surprising that over 40 million bottles are sold annually. Containing real fruit juice, all natural flavourings and no added sugar, Radnor Fizz comes in a 100% recyclable bottle which is made from 30% recycled material.

There are six fabulously fruity flavours to choose from – including Apple, Forest Fruits, Tropical, Orange and Mango, Sour Cherry and Strawberry – and a bottle counts as one of your 5-a-day. Each drink is made using spring water sourced from Radnor’s own boreholes in the rural Welsh hills on their zero to landfill site. Over 40 million Radnor school drinks are sold every year.

The Fuel the Fun promotion is being backed by a full 360-degree marketing campaign and Radnor have teamed up with London agency Wildish & Co to bring a fresh new look and feel to the brand with activation to include, a full social media campaign, an Out Of Home campaign, in-store retail POS, including fridge wobblers and shelf barkers, on site tasting events and brand introduction for catering managers.

Chris Butler, Marketing Manager for Radnor Hills, said: “Go Ape is an amazing day out for families and a brilliant way to get out into nature, to challenge yourself and have fun.

“We’re all about adding value for families and so we’re delighted to be partnering with Go Ape for the first time to help families to fuel lots of fun moments together while keeping them naturally hydrated whilst doing the things they love.”

Della Moorhouse, Head of Marketing Campaigns & Partnerships at Go Ape, said: “Like Go Ape, Radnor Hills is a values focused business rooted in the British countryside, with community and sustainable innovation as top priorities.

“We’re excited about partnering with Radnor Hills, encouraging people to live more adventurously whilst also promoting healthy hydration.”