Pladis: Power to the Peckish!
Who are Pladis?
Pladis is one of the world’s leading global snacking companies behind some of the UK’s most loved and iconic brands. As the parent company of McVitie’s, Meredith & Drew and Jacob’s, we’re the proud steward of over 300 years of family baking and confectionery expertise.
At our heart we’re bakers and chocolatiers, delighting consumers with sweet and savoury biscuits, wafers, cakes and chocolates.
We’re the guardians of brands that have been around for decades, and we have introduced in new On-The-Go pack formats and exciting flavours. Take a look at pladis’ innovative snacking ranges.
Why Stock Up?
- Treats form the most popular occasion in Out-of-Home snacking, where 34% of consumers buy snacks as a treat.
- Our McVitie’s snacks are the perfect addition to On-The-Go ranges, where 64% of Out-Of-Home consumers are brand led.
- Our ranges tap into all snacking occasions and dayparts whether it’s a lunchtime treat, an accompaniment to a hot drink On-The-Go, or a much-needed energy boost, making them perfect for meal deals and link deals.
Data source: Lumina Intelligence Eating and Drinking Out Panel 12WE 27/11/2023; Lumina Intelligence Convenience Tracking Panel, data collected 12WE 16/10/2022 and 12WE 15/10/2023; Convenience Store Magazine)
Introducing Pladis’ On the Go Range
- All products are individually wrapped and sealed in their own pack, offering a hygienic solution when on display.
- All products come in a countertop unit, ideal for displaying next to till points or to decant.
McVitie’s Gold Billions
McVitie’s Gold Billions is an icon reimagined. Launched in 2023, Gold Billions Wafer is the first new product from the much-loved McVitie’s Gold brand since it was launched 35 years ago.
McVitie’s Gold Billions bar comprises layers of delicious crispy wafer and cream filling enrobed in a chunky case of the iconic golden caramel chocolate. The single bar format lends itself to the On-The-Go nature of the Impulse & Out-Of-Home channel.
McVitie’s Gold Billions has had phenomenal success; it was a multi-award-winning £5m[1] brand only 18 months after launch. “It is the number one on-the-go Sweet Biscuit in Impulse[2],”
We know consumers are increasingly looking for an indulgent treat in OTG snacking, and we have added a second variant to the range – McVitie’s Gold Billions Chocolate & Hazelnut.
[1] Nielsen IQ, 18.05.2024 [2] Nielsen IQ, 18.05.2024
McVitie’s Jaffa Cakes
Jaffa Cakes are an acknowledged store cupboard staple for 7.1m UK households, which buy our magic Jaffa combo of soft sponge, tangy orangey filling, topped with a layer of crackly dark chocolate, time and time again.
Our Jaffa Cakes snack pack can be a tasty complimentary treat with a hot cuppa as a late morning snack or a mid-afternoon pick me up.
Jaffa Jonuts offer a fun and distinctive addition to the original McVitie’s Jaffa Cakes. They are a twist on the OG format and are undoubtedly the perfect treat for everyone to enjoy.
Jacob’s Baked Snacks Grab Bags
At Jacob’s we are dedicated to baking the best snacks, and Jacob’s Mini Cheddars and Crinklys savoury snacks are guaranteed to deliver taste satisfaction time after time.
Jacob’s Mini Cheddars are a family favourite, with several flavour variations delivering melty, moreish deliciousness in every bite. We know Mini Cheddars fans love the brand’s ‘baked with real cheese’ credentials and the range’s bold trending flavours.
Meredith & Drew
William Meredith founded his bakery back in 1830, with assistance from William G Drew. They agreed on one thing: to bake only the finest selection of biscuits and assorted treats for their loyal customers.
Four delicious flavours are available in a box of individually wrapped in packs of two biscuits: 25 x 28g White Choc Chip Cookies, 25 x 28g Milk Chocolate Chips Cookies, 25 x 28g Shortie Swirl Biscuits, 25 x 29g Oat Crunch Biscuits.
Sweeten the afternoon tea-break occasion with the deliciously tasty Meredith & Drew minipack selection.
