Twister Fries from Lamb Weston: Fries Made Better, With A Twist
The Easy Way to Make Your Menu Stand Out
Looking for ways to help your menu stand out from the competition or attract new customers? Give your fries a tasty twist with the original curly fry— Lamb Weston Seasoned Skin-on Twister Fries! A customer favorite, now with a fresh new look and seasoning, Twister Fries deliver big on flavor, fun, and sustainability.
A Modern Take on a Classic Favorite
It’s tough to get it right these days! Customers want something new, but they also crave nostalgia. They expect bold flavors and sustainable choices, but without the risk of ordering something they won’t enjoy. Gen Z customers are even more selective, expecting food to be just as Instagram-worthy as it is delicious—because if it doesn’t look great on TikTok, does it even exist?
With over 50% of out-of-home meals served with fries*, it’s never been more important to offer something that excites customers without compromising on quality or taste. Enter the OG curly fry: Lamb Weston Seasoned Skin-on Twister Fries, but refreshed for 2025 with a sustainable skin-on look and a zingy seasoned coating for an extra punch of flavour!
Why Twister Fries Are Taking Over
The numbers speak for themselves—consumer demand for fry innovation is booming:
- The fry shapes subcategory has grown by 60% since 2019.**
- Skin-on products have surged by 92%, as customers look for authentic, natural-looking options.**
Twister Fries tick all the right boxes:
✅ Fun, spiral shape that stands out on the plate and on social media.
✅ Bold seasoning that delivers irresistible flavor.
✅ Better plate coverage, so you get more portions per bag compared to straight-cut fries.
✅ Quick and reliable cooking, keeping up with high-demand service.
Great for Customers, Even Better for You
Twister Fries aren’t just about keeping customers happy—they’re a smart business choice too. Their curly-cut shape means you get more servings per bag than regular fries, boosting your yield and helping your bottom line. Plus, Lamb Weston’s reputation for quality ensures consistent performance, whether you’re frying in bulk or serving up perfectly crisp portions every time.
And let’s not forget the feel-good factor—Skin-On Twisters are cut from whole potatoes and not peeled, reducing waste and making them a sustainable choice. Compared to peeled skin-off fries, they have a 6% lower carbon footprint^, which is a message climate-conscious customers will appreciate.
Stock Up on Seasoned Skin-on Twister Fries with Birchall Foodservice
Whether you’re looking to refresh your menu, offer a premium fry experience, or simply give customers a reason to come back, Lamb Weston Seasoned Skin-on Twister Fries are the perfect solution. Available now at Birchall Foodservice, they’re an easy way to add a delicious twist to your menu while boosting efficiency and sustainability.
Order now from Birchall Foodservice and give your fries a fresh new twist!
Sources
* Tastewise 2025
** Haystack Consumer Research 2023
^ Lamb Weston Sustainability Report 2023
