Barr Soft Drinks: Brightening lives with refreshing different drinks
Our purpose at AG Barr Soft Drinks is to create value, with values – for our shareholders, consumers, customers and for society as a whole.
We do this by building great brands.
Our business purpose has always been underpinned by strong values. We believe that how we act reflects who and what we are. We strive to behave responsibly across our four core values:
- Acting with integrity
- Respecting the environment
- Supporting healthy living
- Giving back
For over 145 years we have developed a positive, results-driven and supportive culture. As we grow our business organically and through acquisition, it is important that we retain the entrepreneurial spirit of the new and exciting additions to our Group, while also ensuring that we continue to value and nurture the unique essence of what makes AG Barr a great business to be part of.
At our core is the Barr Soft Drinks division, home to some of the UK’s most loved soft drinks brands.
Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, Barr Soft Drinks’ brands offer people a choice of great tasting products and bring exciting innovation to the market, available across multiple channels.
IRN-BRU – An indescribable brand with a phenomenal taste
Launched in 1901 in Scotland, IRN-BRU is a carbonated soft drink made to an original secret recipe, which contains 32 flavours.
In 1901, steel workers working on the re-building of Glasgow Central Station were drinking too much beer to quench their thirst. So, a local soft drinks manufacturer named AG Barr brought to them a tonic-like drink that could get the workers through a hard day’s graft. ‘Iron Brew’ was born and a long history of it getting Scots through tough situations began.
Barr Family – Fizz up your everyday
Mix things up with Barr Soft Drinks – From American Cream Soda to Bubblegum, Lemonade to Limeade, Barr Soft Drinks has something for everyone.
We’ve been creating great-tasting flavours since 1875. Check out our range and find your favourite.
Barr Flavours are available in a range of pack formats.
Rubicon – Discover different
We believe the world is an amazing place full of life, colour and cultures for us all to discover. Life is enriched beyond measure when we embrace new experiences and travel the path less easily followed.
We provide big, bold, authentic flavours that you don’t find in your everyday fruit bowl.
Simply Fruity – Refreshing and great-tasting fruit drinks
Simply Fruity prides itself on only using natural flavours and having no added sugar.
Available in four flavours, Simply Fruity also comes in a resealable 330ml bottle for easy consumption when you’re on the go.
